A/B test your landing page with a redirect experiment / experience. It is pretty easy. Google offers this guide.
- Use a wordpress page duplicator plugin.
- Duplicate your landing page
- Change the URL of your new page to something like https://domain.com/variant/
- Follow this guide to put a canonical link tag in the header of the duplicate page
- In the canonical link tag you will include the link of the page you want google to continue indexing. i.e. https://domain.com/
- This will keep google indexing your real domain and not penalizing you for having duplicate content
- You can also set the page to “No Index” in the wordpress SEO plugin Rank Math.
- Then set up the experience, again following Google’s guide.